Steve's Bling Blog
Welcome to Steve's Bling Blog©!
This little corner will be a place for me to informally keep you up to date on what's going on at Steven DiFranco Jewelers.
What's up on the fashion front for the last half of 2015?
The biggest jewelry show of the year is over and the manufacturers are starting to call on us for Christmas (weird huh?). What have we been noticing as up and coming trends for the last half of this year? Starting out with my favorite category = watches. Mens watches are getting a bit smaller from the gigantic sizes that we've seen in the past few years. Don't get me wrong, they are still big, but not the "clocks on your writst" anymore. Also men's watch styles are starting to trend to more elegant, European, traditional styling, along with the military casual style. We'll see if these trends stay. With both mens and womens watches, we're starting to see more and more yellow.
Jewelry wise we're seeing more yellow in every category, with edgy and a bit more modern styles showing up.
Why would you pay extra for a proper warranty?
A customer came in the other day telling me that after shopping at a "mall store", they were told that the standard warranty on the mall store rings was 60 days, and if a longer warranty was desired, it would be an extra fee. I was shocked.
At my store, you get a FREE 1 year warranty on all new rings, whether they cost $20.00 or $200,000.. Please do not pay extra for extended warranties anywhere, they are a waste of your money. They are a great money maker for the company selling them.
Angelica bracelets have been a huge hit! What fun they are. Even my wife put "her order in" for her own Angelica bracelets. She got white, rose, and yellow colored bracelets and wears them all together, just like the Angelica girl wears them in the ad. I find her looking down at their designs every once and awhile.
Since there are over a hundred different designs of Angelica bracelets it may take us awhile to put them up in our online store. For now, you'll have to come in and see our huge selection and buy some!
Anything rose or pink gold has been a HUGE hit for us. Sterling silver and white gold mixed with rose looks very hot. This included men's watches either in all rose colored or with a touch of rose as an accent.
Our industry is telling us that as a jewelry wearer, you won't be "pigeon holed" into one specific color of jewelry. Now you can wear white gold, yellow gold, rose gold, or a combination of those colors without the "fashion police" knocking at your door. This is quite exciting!
We have tons of jewelry either with all rose coloring or with rose accents. Watches, pendants, rings, earrings. We have it.
Thank you for your friendship and business
2015 marks our 42nd year in business and it's all because of you, our wonderful customers.
Thank you very much for your patronage and friendship all of these years, it is truly appreciated every day.
Our Business Hours
Our normal business hours are: Monday 12PM - 6PM, Tuesday and Wednesday 10 AM - 6PM, Thursday 10 AM - 8PM, Friday 10 AM - 6PM, and Saturday 10 AM - 5PM. Closed on Sundays. For a detailed list of our business hours including special hours around the holidays, click HERE.
Of course, you can safely and securely shop 24 hours a day here at stevendifranco.com.
We're on Social Media!
Social media is very popular, and we've been on Facebook, Twitter, and YouTube for quite some time now. Recently we opened up our Pinterest and Instagram accounts. It will be a "work in progress" for a few months, but we'll get it done properly.
How do these young kids have time in their lives for all this social media? Yikes, it takes a lot of work.
Click on the fancy red "P" Pinterest logo on the right column of this web site to go directly to our Pinterest page and follow us! Or, you can just click HERE to go directly to our Pinterest page.
You can view any of our commercials and instructional videos on our YouTube channel by clicking on the YouTube icon on the front page of our website or just by clicking HERE.
We've been on Twitter for some time, with only a few followers. You can click on the Twitter logo on the front page of our web site to go to our Twitter page, or you can go directly to our Twitter page by clicking HERE. We would like to increase our Twitter followers, so I have a deal for you: If you sign up as on of our Twitter followers, I'll give you one of our Stevie D 925 Sparklie© beads for $10.00, and I'll donate the whole amount to Guiding Eyes for The Blind.
Confusion? Not really
We've recently changed our in house financing from GE Financial to Synchrony Financial. Actually, there is no real change, as GE just changed the name of their financing arm to Synchrony. You've probably noticed that our advertising doesn't say "six months same as cash" anymore. It says "six months deferrred payment financing".
Exactly what does the change mean to you? Actually nothing.
Just like before, you still have six months to pay for your beautiful new sparklie goodies from Steven DiFranco Jewelers, with no interest or fees. You do have to make small monthly payments up until paying off your purchase before the six months are over. Buying beautiful jewelry and watches for your sweetie is easy at Steven DiFranco Jewelers.
We've had 6 month layaway for 42 years
Some time ago Layaway was the "new thing" among retailers. Hmmm, that's funny.
We've had layaway for 42 years. Just give us a small deposit, and we'll hold your beautiful piece of jewelry or watch for up to 6 months. You can even come and "visit" your purchase any time you want! Just make small, affordable payments every week or two and you're close to having your jewelry. You can even call in your payment!
Online Store Search
6 Months Defferred Payment Financing Available!
We proudly offer Six Months Deferred Payment Financing through Synchrony Financial. Zero interest if paid in full in 6 months!
Already have one of our GE accounts? No problem, it's the same company just with a new name change!
We Buy Gold!
We even buy old sterling silver knives, forks, spoons, and trays!
Stop by and we'll pay you right away for your old gold!
Our Online Store
Can't make it in to our store? Not a problem, shop safe and secure in our online store! Currently we have over 4000 items on the Steven DiFranco Jewelers online store, with more being put on every day!
Don't see what you want on our online store? Even though we have over 4000 items online, this is just a small fraction of our store stock. Just give us a call and we'll help you with your selection.
If you want any of our great watches, you MUST call in to get our best price, as we are prevented from posting our lowest discounted price on the web by our manufacturers. The phone call will be worth your while! Remember that all of our watches come with our exclusive Watch Performance Package© at no extra charge.
Is your purchase a gift? We can gift wrap it and ship it anywhere!
We ship every day! As always, ground shipping is FREE!
Diamond Stud Earrings
A proper pair of diamond stud earrings should be in every girl's ears. At our store, size really doesn't matter! Why? Because of our exclusive diamond stud earring trade up program, that's why. At Steven DiFranco Jewelers, a girl never has to be satisfied with the size of her diamond stud earrings!
Do you want to have your diamond stud earrings "grow" in size? No problem at all. Just bring in your current pair of diamond studs that you bought from us and we'll give you every penny you paid for them and apply it to a bigger pair!
Click HERE to go to our online earring store. If you have any questions about our diamond stud earrings or our exclusive Diamond Stud Earring trade up program, please give us a call at (440) 943-2700.
Do you want to change metal color or diamond shape too? No problem. Do you want to keep "growing" your diamond stud earrings over and over again? No problem.
Will your husband be upset with you spending a ton of money? No problem, we have six months deferred payment through GE Financial.
Who makes your heart beat? If she does, we have the pendant for her. Available in 14k white, yellow, or rose gold. We even have it in sterling silver. We can customize all versions by adding diamonds and birthstones.